Writing Samples
While many of my endeavors revolve around pictures, both moving and otherwise, my talents extend far beyond the scope of my lens. I am a capable and confident writer with a wide variety of experience in copywriting, scripting, reporting, and oxford comma petitioning.
Copywriting
The following are some print ad mockups for different brands that I’ve done over the past few years while I was studying advertising at the Univeristy of Missouri. What I really enjoy is the challenge and opportunity to be clever, original, and communicative in such a small space, while doing my best to really try and match the tonality of each individual brand.
Crackle
I made these two-page print ads to promote the free streaming service, Crackle. The humor is definitely a bit sophmoric but overall I think they’re eye catching and get the information across pretty cleanly.
Lodge
These print ads were a fun challenge because of the copy-heavy nature. I wanted to emulate a wanted poster/old west kind of feeling with the bold, punchy headlines and snake oil salesman type pitch below. A lot of the time you’re usually trying to communicate in as few words as possible, but I think this was a fun exception to be wordy.
Audio-Technica
For this project I tried to do a whole brand redesign for my favorite headphone company, Audio-Technica. I wrote brand standards, made a few new logos, and even did some website and app mockups. It’s probably the most ground-up work I’ve done with a brand, really trying to just appeal to what I like and try to explore what I would like to see if I were given control over a project like this.
Scripting
In addition to shooting and editing for both my professional and personal endeavors, I also script and storyboard these visions beforehand to effectively utilize time and resources when it comes time to film. Most of the stuff I love to do is comedy focused, and I’ve had the amazing opportunity to collaborate on some truly rewarding projects. The ones below I wrote or helped write in collaboration with the other members of LikeAFoxStudios.
Reporting
The wonderful (and horribly challenging) thing about writing is the sheer number of styles and minuit details that go into different pieces. Writing ads or scripts really allows you the full range of creative possibility, while more formal announcements or reporting require much more finesse to communicate effecitvely and professionally. I do a lot of freelance work updating articles with outdated informaion and poor SEO keyword usage. I really like this work because it provides me the opotunity to research and write about a huge variety of topics and also convince my parents that my Journalism degree was worth it.
Okay, if you scrolled down this far, you got me. This one was just for the bit.